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          1. SZIDF 深圳國際工業設計大展

            Whipsaw

            Whipsaw是一家工業設計,用戶體驗,工程咨詢,平面設計公司,在美國加利福尼亞州的舊金山和圣何塞都設有工作室。 我們以創造智能,獨特和直觀的解決方案而聞名,這些解決方案在理性和情感層面上都與用戶建立深刻的聯系。 自1999年成立以來,已有800多件Whipsaw為初創公司和國際公司設計的產品已經出售給許多不同的市場。


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            01

            Brita Stream Water Pitchers

             

            Stream is a completely new and innovative water pitcher line for Brita. Unlike the original Brita pitchers that you fill and wait to drink, the new Stream Cascade, Rapids and Hydro pitchers “filter-as-you-pour”. The filter is suspended directly under the spout, allowing all water to exit cleanly, and for all the water in the pitcher to be visible at all times. The replaceable filter pops out of the filter holder in a snap. All models are extremely comfortable to hold and pour, and easily fit in a refrigerator door. The form of each pitcher is intended to suggest rapid water flow, which is a primary selling point. The appearance also needed to be universally appealing since almost every user demographic buys these products. Stream is rapidly becoming one of Brita’s best-selling pitcher lines.


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            02

            Dropcam Pro

            Pro is Dropcam’s high end Wi-Fi video camera for monitoring one’s home. Live video streams directly to the cloud and then to any computer or smartphone so you can keep an eye on your kids, pets, or valuable property. It can be pointed anywhere at any subject with its unique three-axis tilt/swivel/camera rotation feature. Pro features improved resolution, easier setup, and better night vision compared to the first generation camera, also designed by Whipsaw. Pro has been singled out as one of the best smart home products of our times, noted for its ease of use, functionality and attractive design. Dropcam was purchased by Google in May, 2014 for 555 million dollars, proving once again the power of good design.


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            03

            Dell Precision Line

            The Precision T series is Dell’s new high performance workstation line, aimed at prosumers and professionals that require high performance computing such as CAD or CG. Precision is a ground-up design with an all new efficient component layout and brand new look by Whipsaw. We sought to create a clean, purposeful and powerful design, befitting of its capabilities and to project confidence to its demanding users. The machines require abundant air flow to cool, so we invented a diamond perforated pattern that is 85% open but because of its louvered 3d geometry you can’t see directly through it. Two thick aluminum handles make it easy to carry and all access is through a big side door. The interiors are much cleaner than the previous generation and drive bays and power supplies are now tool-less.


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            04

            Google Suite

            Whipsaw designed the Google Chromecast, OnHub, and Wifi, all of which became best-selling products. Chromecast is a $35 digital media player that streams online video, music and more to your TV using your smartphone, tablet, or laptop. Google OnHub is a connected home hub router that is both elegant and functional, featuring a tapered cylinder bamboo shroud, a radial antenna array, soft lighting, and improved cooling. The Google Wifi is a new type of connected mesh system that replaces your router and brings seamless signal coverage throughout your whole home to optimize multiple devices streaming, downloading, and sharing at the same time. 

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            05

            Leitz Icon Packaging

            The Leitz Icon is a label printer we designed and these are the consumable label cartridges for that printer. Each cartridge contains a 22 meter long adhesive label roll, offered in four widths. A core objective was to create an environmentally responsible solution, so the cartridges are made of recycled thermo-formed paper pulp. This robust natural material serves as both the cartridge body as well as its own protective shipping box. The green “visor”, made of recyclable plastic, is a multi-purpose paper handling detail. It hinges up during installation to provide the paper-to-print head interface, eliminating the need for manual paper feeding like other printers. A tiny NV RAM chip in this visor communicates roll size to the printer and remaining label quantity to the user. Just drop it in, close the door and print. Never before has a printer offered this kind of convenience and environmental sensibility.


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            06

            Tascent InSight One

            InSight One is an iris scanner and face scanner used in airports for security checks. It helps to speed queues, reduce stress, and improve passenger clearance accuracy. Users approach it and follow a simple user interface. Within seconds it scans passengers and displays a pass or no pass symbol. The ring light illuminates the face and iris evenly, and also lights up green or red. InSight One is more accurate than personnel because it eliminates subjectivity and human error. We gave it a clean international look that conveys trust, and engineered it for public abuse. It is elegant yet robust including die cast aluminum and safety glass parts, and a strong modular mounting system. Compact, superb biometric performance and a human-centric approach to design, InSight One is a game changer for the future of travel. Announced Jan 2017, Tascent is currently being deployed in airports around the world.


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            07

            Tonal Strength Training System

            Tonal is the first ever digital weight strength training system with interactive video workouts – powered by machine learning. Tonal is like having a personal trainer and an entire gym in your home. It is a compact, wall-mounted unit that combines sleek hardware with on-demand personalized coaching. Powered by an electromagnetic resistance engine rather than large metal plates and gravity, Tonal’s “digital weights” provide smooth and precise weight in single pound increments, replacing an entire gym full of equipment. The digital weights measure and respond to you automatically. If you’re struggling to complete a rep, sensors automatically adjust the weight. A simple button-push of the handles also adjusts the weight.

            Whipsaw worked with Tonal for three years to develop this advanced solution. Every single detail is perfected for performance, durability and appearance. When not in use, Tonal is compact, understated and elegant with its arms tucked neatly to its sides, making it acceptable on any wall. When in use, the arms pivot out on vertical columns and move up or down to accommodate every workout, ranging from standing lat pull downs, low squats, and lateral chest flys. Smart, beautiful and downright innovative in every way, Tonal is poised to become the fitness machine of choice.


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            08

            TP-Link Wing

            Wing is a home networking device that links your TV, smartphone and computers to the Internet, and combines the functions of a high-speed dual band router and a wireless access point. We imagined a router that was sculptural and symbolic of its purpose, hence its form. This bird-like airplane form is perfect for a wireless device whose sole purpose is to deliver fast and far signals through the air. The actual function of the wings is to conceal four antennas in each wing. This antenna position being vertical and away from the main circuit board is electronically ideal. Wing is a nice blend of art and technology, making it welcome in any home.


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            09

            Adiri Baby Bottle

            The Adiri Natural Nurser is a radically new kind of baby bottle. It has a natural breast-like shape, and it is completely soft and desirable to baby. The bottle is a single overmolded part, with pliable elastomer molded over a colored polypropylene core. The bottle opening is large so it’s easy to fill and clean. The cap contains an integrated diaphragm vent so the bottle can breathe, reducing bubbles that cause colic. Natural Nurser is safe for baby because it contains no BPA or phthalates like other bottles. Featured in the New York Times, Metropolis, USA Today, and NPR. Over half a million sold worldwide, now sold under the WaterGeeks brand.


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